Search Results for '나의생각'

39 POSTS

  1. 2006.10.11 스트븐잡스 메시지
  2. 2006.09.18 Yesterday, Today ... 1
  3. 2006.09.17 바보가 되어가나 부다 1
  4. 2006.09.15 경영혁신 기법 유형에 대해... 1
  5. 2006.09.14 BCG Matrix란 ? 2
  6. 2006.09.13 나의 시간관리 개념
  7. 2006.09.12 Vision
  8. 2006.09.09 SWOT
  9. 2006.09.08 의사결정 3
  10. 2006.09.08 나에게...Efficiency & Effectiveness

스트븐잡스 메시지

Posted 2006. 10. 11. 20:41


This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.



I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.


The first story is about connecting the dots.


I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?


It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.


And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.


It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:


Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.


None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.


Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.


My second story is about love and loss.


I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.


I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.


I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.


During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.


I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.


My third story is about death.


When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.


Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.


About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.


I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.


This was the closest I've been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:


No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.


Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.


When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.


Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.


Stay Hungry. Stay Foolish.


Thank you all very much.


정말 이렇게 살아야 한다. 진정한 삶이라면....

Yesterday, Today ...

Posted 2006. 9. 18. 08:19
어제 못끊은 과거가 오늘까지 남아 있다면 .... 오늘은 힘들어 진다.
과거를 방어하기 위해 급급하게 살고 있다면... 그 노력이 실로 많을 것이다.
오늘 할것을 내일로 미루다 보면 내일은 없고 오직 방어만 있을 것이다.
어제 생각하느라 정신 없는거지...
오늘도 나는 허덕이며 방어를 해야 한다.

무엇을 먼저 할까... 새것은  해볼수 있나....
모험은 없다. 오늘 어제의 것을 하고 있으므로...
모험이 없어... 나의 우선순위 목표는 무엇인가.... 어제 오늘...아니면 내일....
용기가 필요할 시기이다.

바보가 되어가나 부다

Posted 2006. 9. 17. 02:37
책을 봐도..머리에 안들어오고 자꾸만 불안해지고...
왜 이렇게 불안하기만 한건지...
무엇이 나에게 이렇게 불안을 가져오는 건지....

모르겠다. 이런때는 어떻게 해야 할지.... 누구나 답을 알지만 나는 모른다.
나의 하루 하루가 너무나 빨리 지나가서 그런가....
빠르기만 하다. 할것도 많은데 말야....

그래서 더 불안한가....
머리는 추상적이게 되어가는데 내몸은 구체적인 무언가를 원하는듯....
힘내야지...

경영혁신 기법 유형에 대해...

Posted 2006. 9. 15. 01:40

경영혁신 기법 유형이다.
최근 대두 되는 JIT, TQM, DS, RE 등등등이 있으며....
BPR에 대해서 조금 적어보까 한다. 잘은 알지 못하지만..몇가지 자료를 정리하자. !!


경영혁신의 방법은 몇가지로 구분 된다.
1. 카이젠 - 한마디로 말하면 일본식 사례는 도요타 http://blog.naver.com/moguwa?Redirect=Log&logNo=140024987989 조금씩 개선하는 것임.
2. Quantum change - 극단적인 변화를 말하며 이를 양자론적 도약이라고 한다.
그러나 한가지로 구체화 되긴 힘들듯....
그러므로 결합이 요구된다.
음...BPR에 대해서 조금 적어보까...


BCG Matrix란 ?

Posted 2006. 9. 14. 22:08















BCG Matrix
http://www.netmba.com/strategy/matrix/bcg/

개의 의미는 좀 안좋게 쓰이긴 쓰이는구만...
Star는 돈이 안쌓이고(많은 돈이 나오고 들어오고) ..그러나 스타
Cash Cows 는 돈은 들어오고 돈은 안나가고..그래서 이돈으로 스타를 키우고
? 는 어케 될지 모른다는 돈은 나가지만 투자가 필요하고...그래서 Cash Cows로 키워야 함
지금 나라는 회사는 어디에 속할까......

좀더 다각화 하려면 GE 메트릭스도 있음...(메킨지가 만듬)
 

나의 시간관리 개념

Posted 2006. 9. 13. 22:02

나의 시간이 물처럼 흐른다. 시간은 눈에도 안보이는 무형 자산이다.
시간은 창조를 위한 가장큰 자원이며 이것을 효율적으로 사용하는 자가 ...
다시 평가된다. 나의 시간에 대한 개념은 아래와 같다.

  • 시간의 기록
  • 쪼개진 시간을 함침
  • 합친 시간을 잘 활용

내가 쓰는 시간이 어떻게 쓰이는지 조사하자 !! 시간을 모두 적는거다. 화장실 가는 시간도 적는다. 차를 마시는 시간을 적는다. 노래를 듣는 시간도 적는다.
모든걸 적은 다음....
그다음 분석한다.
시간을 합친다. 예를 들면 쓸데 없는 시간들을 하드디스크 조각모음처럼 한다.
조각모음이 되면 좀더 시간을 효율적이게 쓰는 것이 가능할 것이다.
정신노동자에게 시간의 효율은 시간이 쪼개짐없이 큰단위를 가질때 가장 효율적임을 알아야 한다.
경영자...업무담당자및 개발자 인테그레이터 등....에게도 해당되며
이를 분석하는 것이 기업의 에자일에 도움이 될것이다.



요즈음 도통 공부를 하지 못했다. ^^;;;;
단지 생각만 하고 이를 실천하는 것 뿐이다.
그래서 나는 신이 난다. 몸이 쪼개지는듯 하지만....



Vision

Posted 2006. 9. 12. 02:15

비전이 도데체 뭐까 ?

기업에 있어서 비전은 뭘까 ? 나에게 있어서 비전은 뭐까 ?
미래에 대한 꿈과 희망 ?
BSC컨설팅에서 말하는 비전 구축은 ?? 기타 등등.....

가끔 보험회사 가면 ( 아주머니들 많은데.... ) 플렌카드도 걸고...호들갑스럽게...
첨엔 왜저럴까 많이 생각했는데.... 이유많음...흠....

비전은 잘 보이는데 걸어둬야 하고...
기업을 운영하는 경영자는 6번이상 사원들에게 강연을 해야 알듯 말듯 하며...
워크샾같은데서 많은 참여를 통해 비전을 공유하고.... 그 비싼 워크샾 비용으로 말야....

군중의 심리는 무얼까....그들도 내가 생각하듯이 나의 비전을 다들 공유해줄까 ? 궁금하다.
어떻게 하면 비전이 사람들에게 다 전파가 되고...
그들에게 어떠한 보상이... 그들을 행복하게 하고.... 회사와 한몸이 되게 만들까....
분명 나보다 많은 생각을 한 선배들의 방법론이 있음에도...
왜 비전은 빈번히 실패 할까....? 비전에 대한 방법론은 ??
비전이후 실천방법은 ?? (경영은 내 생각엔 계획/실천 이 가장 중요한 요소인듯...)
지금 나의 개인적인 비전엔 우선순위가 무엇이 있는가.... ?
어려운 답들이다..... 한곳으로 향한다는 그 말....


"나는 항상 최고가 되는 것을 꿈꾼다. 꿈꾸지 않으면 근처에 가지도 못한다."
- 헨리 카이저-

SWOT

Posted 2006. 9. 9. 23:06

0


나와 내조직은 어디에 있을까...?

의사결정

Posted 2006. 9. 8. 08:44

1. 시간이 중요하다.

경영에 있어서 의사결정은 중요하며
의사결정의 시간이 상당히 중요하다. 때가 지나서 의사결정을 하여도 의미가 없다면 무슨소용이 있겠는가?
의사결정이 되기 위한 데이타 수집이 중요하며... 완전히 수집되지 않더라도 어느정도 모이면 의사결정을 신속하게 하는것이 중요하다고 생각한다. 신속한 의사결정
의사결정자는 작은 일에 몰입하지 않는 것이 좋을듯... 이것도 욕먹을 짓임을 잊지 말아야 한다. 사장이 워킹을 한다던지 하는 것보다 오히려 비전과 미래 등을 설계하는것이 더욱 합리적일 것이라고 믿는다.
오래전 프로젝트를 진행하면서 기술을 검증하여 대안을 마련하고 이 대안을 선택하여야 하는데 의사결정자는 말이 없었다. 시간이 더 흘러봐야 아무런 대안이 없을텐데 말이다.
의사결정이 이만큼 중요한데 그 시간을 버린것이다. 결국 의사결정은 다수결로 하였다.
기술을 다수결로 결정하다.... 상당히 껄끄럽다. 거시기 하다.

2. 대안이 중요하다.
뭐든 무조건 만든다 ?? 이러한 사상을 가진 의사결정자도 많다.
하지만 대안들중에 어떠한 대안이 좋은지 시간이 중요한 만큼 의사결정자는 언능 선택을 하고 밀고 나가야 한다.
의사결정을 위한 대안은 많이 나오면 좋다. 의사결정을 하게 되면 이것또한 가설이기에 대안을 많이 마련하면 좋다.

결정권자를 가진 사람은 의사결정의 좋고 그름을 생각하기 전에 왜 의사결정전에 대안들이 충돌을 일으키는지 원인을 먼저 생각해봐야 한다.

수술을 원하는 사람이 리스크를 안지 않겠다고 하면 어떻게 하지??
의사결정은 수술과 같다. 수술이기에 중요하며 리스크가 있는 것이다.
때문에 의사결정을 할것이면 하고 아니면 말아야 겠지....
그렇다고 안하고 기다리다가 더 나빠지면 안되므로 하여야 할 시기가 온다면 반드시 해야 한다.

3. 의사결정은 참으로 이상하다.
그러면 의사결정자는 (CEO)는 다수의 의견을 받아들여 결정하나 ? 아니면
자신의 생각으로 확정을 짓는가 ?
연구 결과로는 자신의 생각이 의사결정후 성공률이 높았다고 한다.
과거 책들을 봐도 의사결정자의 생각으로 인해 혁신적인 회사의 이익과 값어치 창출이 가능했음을 알면 더더욱 그런 생각이 든다. 이상하다고...생각이....

4. 피터드러커는 매우 보수 적인 사림이다. 그의 의사결정 방법은 .....
그는 미국을 대표하는 경영, 경제, 법학등을 섭려 하는 구식이면서도 현 시대를 가장 잘 나타내는 분이다.
나는 의사결정을 하기 전에 항상 Fact를 먼저 생각하는데 그의 이론은 나의 생각을 뒤집는다.
단순히 그가 유명하다기 보다 그의 이론이 매우 통찰력이 있고 합리적이며 나의 생각을 커나가도록 해주는 좋은 말들을 하였다.

의사 결정을 하기 전에 보통 Fact를 먼저 생각하는게 일반적인데 비해 그의 이론은 그렇지가 않다.오히려 그것을 부정하면서 틀렸다고 말한다. 의사결정이 Fact에서 출발하는게 아니고 의견(opinion) 에서 시작한다고 말한다.
첨엔 정말 이상했다. 회사에서 실무에서 익힌대로 한다면 Fact가 맞는데.... 충격적이었다.

가끔 보면 Fact라는 것도 결국은 의견에서 시작해서 그 의견에 맞는 Fact를 설정하게 되는데 이것자체가 Fact가 아니고 의견에서 시작한다는 말이 되는 것이다.

의사결정에 대한 Fact가 첫번째가 아니고 의견 그리고나서 테스트 , 다시 검증하면서 수정이라는 일들을 거친다. 그러면 피터드러커가 말하는 의사결정에서의 가장중요한 것은 그 의사결정에 대한 평가기준 그리고 측정기준등이다. 그런데 이게 쉽나...?? 절대 그렇지 않다.

간혹 일을 하다 보면 의견차이가 많이 나는데 의견차이는 많이 나오면 많이 나올수록 좋다.
이유는 이것들이 대안이 되며 테스트하고 검증하다 잘못되면 다시 대안을 돌아가서 다른 대안을 실천 해보면 되니까....

의사결정은 리스크를 반드시 가지게 되는데 리스크 없이 의사결정을 내리려니까 경영자는 힘든것이다. 의사결정을 하지 않던가... 하던가... 둘중에 하나...
하게 되면 리스크는 경영자의 몪이다. 마치 수술은 하고 싶지만... 수술에 대한 휴유증이나 리스크 없게 해달라는게 말이 되는가...
변화의 중심에 의사결정이 있다고 생각이 든다. 변화하려면 리스크가 절대적이다.







나에게...Efficiency & Effectiveness

Posted 2006. 9. 8. 00:56
Efficiency & Effectiveness
효율성과 효과성

To be effective is the job of the knowledge worker. Whether he or she works in a business or in a hospital, in a government agency or in a labor union, in a university or in the army, the knowledge worker is, first of all, expected to get the right things done. And this means simply that knowledge worker is expected to be effective.

Yet people of high effectivness are conspicuous by their absence in knowledge jobs. High intelligence is common enough among knowledge workers. Imagination is far from rare. The level of knowledge tends to be high. But there seems to be little correlation between a man's effectivenss and his intelligence, his imagination, or his knowledge. Brillian man are often strikingly ineffectual; they fail to realize that the brilliant insight is not by itself achievement. They never have learned that insights become effectivenss only through hard systematic work. Conversely, in every organization there are some highly effective plodders. While so often confuse with "creativity," the plodder puts one foot in front of the other and gets there first,like the totoise in the old fable.

Intelligence, imagination, and knowledge are essential resources, but only effectivenss converts them into results. By themselves, they only set limits to what can be attained.
Do Things Better (Efficiency)
Do Better thing (Effectiveness)

결국....효과성이 쵝오라는 말인데...
그러면 나는 정말 효과적일까...
내인생이 이렇게 짧은데 쓰잘때기 없는거 힘들이고...잘해봐야 소용없어...
좀더 가치 있는 것에 노력하야 한다. 나의 방향을 찾는데 매진해야 한다.
시간이 정말 잘도 간다. 좀더 가치 있는 것에 투자 해야한다.







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